I don’t know about you, but to me the notion of walking around the shore 3/4 naked in front of thousands of strangers is not so decent. Somewhere along the line we have been programmed to think that if we add sand and water or a swimming pool to the picture, it’s OK to expose parts of our bodies that should only be exposed to ourselves and those sharing our bed.
On top of all that, we let photo-shopped images and television dictate how we should look when we are walking around 3/4 naked in front of strangers.
We beat ourselves every summer to get that bikini body. Why does your self-esteem need to come from how people perceive you or by the way you look when you are almost naked. Which brings me to the sad fact about today’s ‘before and after photos’– read WEIGHT LOSS VS. HAPPINESS. People please, you do not have to be in your underwear to show how much weight you’ve lost and I am pretty sure no one wants to see the picture of your behind.
So anyway shouldn’t self-esteem be about the person you are and the values you hold? Here at The Zeit we are very blatant about the true values of being healthy and fit, and that’s why we recently made this 20-second video which loosely explains our value proposition :
We are not telling you not to get fit for the summer, we are telling you keep striving to stay fit and look good for the whole year. Be happy with how you look and don’t be easily defined; if you do, then you are allowing entities to oppress you and dictate to you what the best version of yourself is.